That is the opinion of CatchFriday.com's Lawrence Perry, who suggested via Official Wire that Twitter can complement overall SEO practices and can be regarded as an "additional channel" for reaching a target audience.
Explaining things further, Mr Perry said: "Because tweets are not indexed by Google they don't really drive a lot of traffic to your site. You should not use Twitter as a main SEO tool."
He added that Twitter should not be used solely as a money-making online marketing device either, suggesting that it has public relations and branding benefits for companies too.
Internet research firm Hitwise recently revealed that Twitter has become the 27th most popular website in Britain.
The portal, which is used by celebrities who like blogging their thoughts on the web such as Stephen Fry and Britney Spears, is now more popular than social networking site MySpace in the UK.
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